Whether you are running a business already or just beginning on the road with your own startup, you may ask yourself – Do I really need a website for my business? And if so, why?
In 2019 with half the world’s population using the internet it is common for people to check a company or brand’s website before hiring their services or purchasing their products. Your website can be the first port of call for potential customers so you should have one, a good one at that and one that is professionally designed, optimised for all platforms and designed to give you a competitive edge.
Why your business needs a Website in 2019:
Potential Customers and Clients Expect It. Modern customers typically find it convenient to go online and check what your business has to offer before they go out and visit tour place of business physically. It is also important to note that 30% of customers will not consider your business without a website, 75% of customers admit to making judgements based on a companies website and the majority of customers use websites to find and engage with businesses.
Business Value. A website gives your business credibility. With ever increasing numbers of people looking online for the things they need if they find you have a professional looking website it gives you a competitive advantage over others with less impressive or no websites. Conversely if you do not have a website they will likely find a competitor that does. The perceived value of your business will be lower in everyone’s eyes – especially your customers.
Instant Information. In 2019 customers need somethings that is accessible 24/7 and need to be able to answer basic questions quickly. Within seconds of visiting your site customers should know – who you are, what you offer and how to contact you.
Cost Effective Solution. Many new companies will spend thousands on leaflets and brochures and there distribution. When you create your own website potential customers can find out about you, your products and what you have to offer all in one place. This will prove invaluable in the longer run especially as more and more people go online for there business needs.
You Will Appear In Google Search Results. When you have your website developed and managed by professionals, the higher you will rank in Google Search Results. Since over 4 out of 5 customers typically go on google before making any purchase your website has amuch greater chance of getting the attention of customers.
Social Media Reach Is Diminishing. Many small businesses think they don’t need a website because they are on Facebook, well I have news for you, so is every other business. If you want to stand out from the crowd and compete with much larger businesses you will need your own website.
It Will Help You Compete With Much Larger Competitors. Some businesses feel that they would have little chance of competing with much larger competitors but with a well excuted and effective website design optimised for search, their prominent position in the search results page can have a big impact on their success.